When Primark first came to Germany (Frankfurt am Main) everyone went crazy – count me in! My best friend and I drove there at least twice just because we wanted to go shopping and there wasn’t a Primark anywhere else. I also remember myself basically throwing everything into a basket (because it was cheap), didn’t trying it on in store, going home and realizing that first of all I didn’t really like everything worn and second of all: I didn’t really like the clothing and never wore it again. 🙄👎🏼
The whole thing even turned into: nope, I am not buying anything at Primark anymore for several years. I didn’t really enjoy their quality or designs.
Back in summer of 2015 I gave Primark another try and I love the store ever since. They have made such big improvements in design, quality and just a whole other image for the brand.
For the first time since 2013 I entered the Primark at Marble Arch in London again. It’s still super big!🙈 But not only Primark has changed: also my shopping behaviour. I don’t go to Primark anymore and just pick Everything because it’s cheap. It’s more like going to H&M, ZARA or Topshop. I look at the designs and sometimes leave with just one piece only.
This only thing that’s not by Primark for this outfit are my jeans (have been in love with Topshop jeans forever basically)! 💘
If you haven’t been to Primark in a while I can highly recommended you to have a look, stroll around and maybe change the way everyone used to think about it 😊